Iven Betta (IB) was founded in 2008. Previous known as Iven Betta Farm, IB was located in a rural and tranquil area at 96 Sungei Tengah. During this period, IB produced numerous self-bred show winning Bettas like Dark Iridescents, Grizzles and Whites, just to name a few.
After 8 years, IB partnered with a few friends in 2016 to start up brick and mortar store at Suites @ Bukit Timah, with a business strategy purely on importing rare and unique bettas from all over the region.
From 2019, IB relocated to KAP Mall, focusing on collecting several types of high quality show / wild exotic fishes for retail, online and export.