IvenBetta came to fruition in 2008. Being a fish enthusiast myself, I have always been fascinated and in awe of the wonderful world of fishes and aqua culture. How IvenBetta transpired was through a lot of research, formal studies in aquaculture and fish-keeping, and humble learning from other fish keepers and enthusiasts over a period of more than a decade. I wanted to build a platform for people to come to - not just to buy what they needed but to have a provision of high-quality aquatic equipment and accessories to support their fish-keeping and aqua-scaping endeavours, as well as to become an outlet for new enthusiasts to approach to and learn together. IvenBetta, to me, is not just a regular fish shop but an idea of how we can live our passions and cotinued lifelong learning.